“I don’t know where to start.”
Start with one clear goal.
We help define who your idea is for, what problem it solves, and what a useful first version could be.
For the idea you keep coming back to
Your idea.A complete plan to launch it.
Have an idea for a tool, web app, or business? Get a complete plan that tells your AI what to build, how it should work, and what to check before launch. Hand it to Claude Code, Codex, or Cursor and let your AI carry out the build autonomously. You provide decisions when needed and review the results.
Your plan. Your choice of AI.
Claude Code / Codex by OpenAI / Cursor
Estimated delivery: 45–120 minutes.
01 / Sound familiar?
An idea is a start.
Knowing what’s next helps.
You do not need to work it all out before you begin.
“I have too many ideas.”
Find the features that matter first.
Separate what your first version needs from what can wait. Give yourself something focused to build towards.
“What do I even ask the AI?”
Give it instructions it can follow.
Take a clear plan and ordered steps to your AI, so it has more to work with than a one-line idea.
A stronger foundation
Your idea.
A complete plan to launch it.
Go beyond a rough demo. Give your AI the product decisions, design direction, and instructions to build and prepare for launch.
One idea: a booking tool
Before / Just a prompt
A rough idea. An AI left guessing.
“Build me an app where people can book a time.”
Who can see customer information?
Account access and privacy are left unclear.
What happens when something goes wrong?
The happy path is visible. The failure cases still need thought.
What should you build first?
Every new idea becomes another feature.
After / With a build plan
A complete launch plan. Every step with a purpose.
“Read the complete plan and carry out the build. Run the checks, fix problems, and ask me for decisions or access when needed.”
Clear rules for accounts and information
Give your AI guidance on who should see and change each booking.
Checks to run as you build
Plan for failed payments, invalid booking links, and access to someone else’s data.
A focused first version
Build the essential booking journey, review it, then move to the next step.
Illustrative design concept: a rough booking demo and a more considered experience. The build plan guides the work; it does not deliver this finished app.
Look inside a real plan
What sits behind the booking screen?
The Booking & Scheduling sample describes rules for keeping one host’s bookings separate from another’s, limiting fake booking attempts, and checking links before a booking can be changed. These are instructions to implement and test.
Explore the booking planA risk identified in the sample’s security plan
“Public booking page exposes more host info than intended”
A second AI review adds another check of your proposed technical plan. It is not a security certification. Your app still needs testing as you build and before you share it.
Give your AI the complete plan. Bring your product to life.
02 / Solid foundations, made simple
The whole product,
thought through.
A build plan brings together the research, product decisions, design direction, and step-by-step instructions to build and prepare for launch.
A clearer idea
Who it helps, what problem it solves, and what makes it worth exploring.
The right features to start with
A focused first version, with a clear line between what matters now and what can wait.
A direction for how it looks and works
A clear direction for the screens, the experience, and how the parts fit together.
Instructions for your AI to build autonomously
The context, build order, and checks your AI needs to carry development forward autonomously, with your input when needed.
We research your idea and use AI to examine it from different angles. A second AI review checks how the proposed parts fit together.
See how we prepare your plan03 / From idea to action
You bring the idea.
Here’s what happens next.
A complete plan that gives your AI the instructions to build autonomously.
Tell us what you want to create, who it is for, and the problem it should solve. Everyday language is enough.
We research your idea and bring the decisions together: what to build, how it should look and work, how to reach customers, and what to check before launch.
Open the plan with Claude Code, Codex, or Cursor. Ask your AI to read the full plan and carry out the build instructions.
The plan tells your AI what to build, in what order, and how to check its work. Your AI can carry the development forward autonomously, asking for access or decisions when needed. You review the results.
From your idea to your first build
01 / 04
Your idea → a complete launch plan
Estimated delivery: 45–120 minutes.
04 / See the possibilities
What would you
like to create?
Explore real sample plans for everyday problems. See how the product, design, and build instructions come together before you take the plan to your AI.
A place for shared knowledge.
Keep a team’s notes, ideas, and shared knowledge in one place. Explore the plan for a workspace of your own.
Sample build planKeep the conversation moving.
Give your team a place to talk, ask questions, and keep conversations together. Explore a team chat plan.
Sample build planMake room for better bookings.
Let people book a time with you without the back-and-forth. Explore a booking tool plan.
Sample build plan05 / Start with what matters to you
Your next project
starts here.
01
Founders & solo builders
Turn the idea in your notes into a first version you can work towards.
02Freelancers & indie developers
Turn a client’s idea into a complete plan your team can build and launch from.
03Small & medium businesses
Plan a tool that saves your team time or makes life easier for customers.
04Agencies & studios
Turn new client briefs into plans your team can build from.
06 / Plan your launch
One idea.
One complete build plan.
Start with a plan for one idea. Choose Agency if you plan projects regularly, or talk to us about building it for you.
Your idea, with a plan.
Know what to build, how it should work, and what to check before launch. Pay once and keep your plan.
$69one-time
Get my build plan- A researched plan for your idea
- The features to build first
- A direction for how it looks and works
- Step-by-step instructions for your AI
- A second AI review of how the parts fit together
More briefs. More momentum.
For teams turning client ideas into plans every month.
$299/month
Choose Agency- 30 plans per month
- We provide the AI access for planning
- Documents with your own branding
- A second AI review and visual starting materials
- Cancel anytime
Want us to build it?
Tell us what you need. We’ll agree on the work and a price for a first working version.
Custom quoteper project
Discuss your project- Research and a clear project plan
- A first working version built by our team
- Weekly check-ins
- Your code, branding, and documents
- A quote based on your project
30-day money-back guarantee.
Build-plan delivery is estimated at 45–120 minutes. Full-product work is quoted separately.
01Do I need to know how to code?
No coding knowledge is needed to describe your idea or get a plan. The plan gives an AI development tool instructions to carry out the build. You set up your chosen tool, provide any required access or decisions, and review the results. Our getting-started guide explains the handoff.
02What do I actually get?
A downloadable build plan: what your idea should do, the features to start with, how it could look and work, and step-by-step instructions for an AI tool. It also includes research and supporting documents for the build. You receive the plan and materials; the app is built afterwards.
03What do I do with the plan?
Download the plan, open the folder with Claude Code, Codex by OpenAI, or Cursor, and ask the AI to read the full plan and carry out its instructions. It can work through development and checks without you prompting every step, asking for your input when needed. You can also give the plan to a developer.
04What if my idea is still rough?
That is a good place to start. Tell us what you want to make easier and who it would help. You do not need to arrive with every feature or decision worked out.
05How long does it take?
Your plan is estimated to arrive in 45–120 minutes. We email you when it is ready. Building the actual product takes additional time, depending on what you want to create.
06Does the price include the AI tool that builds my app?
No. The price covers the research and preparation of your build plan. You choose and use your development tool separately. Its subscription or usage fees, and the cost of running your app, are separate.
07How are the one-time and Agency plans different?
The $69 one-time option gives you one complete plan. Agency costs $299 per month and includes 30 plans, AI access for preparing them, and documents with your own branding. Both include a second AI review.
08Can someone build it for me?
Yes. You can take the plan to a developer or contact us about a Done for you project. We agree on the work and quote for that separately.
09What happens to my data?
Your brief is processed by the AI providers used for your analysis and review. Generated files are stored in Supabase, and download links expire after seven days. Read our privacy policy for details about processing and retention.
10Can I get a refund?
Build plans come with a 30-day money-back guarantee. Contact us within that period to request a refund.